5-C METHOD FOR DIGITAL & MAIL
Case Study
DSO Adds 1,000 New Patients in 90 Days
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At the heart of this strategy was Google's Performance Max, direct mail, and re-marketing ads... a powerful combo for patient reactivation.
Each month, we targeted new movers and high-income households with procedure-specific mailers. But we didn't stop there - our approach was multichannel, extending far beyond the mailbox.
Making the most of our partnership with USPS, we employed their informed delivery program to send parallel email campaigns.
These emails provided recipients with direct links to custom landing pages. The aim? To build re-marketing lists across Google and local news websites.
The impact of these concerted efforts was significant. In January, we saw a 37.37% increase in new patient numbers, leaping from 883 to 1213 patients. This momentum carried into February with a 22.84% increase, resulting in 1119 new patients compared to 911 from the previous year. In March, we hit our stride, achieving a 33.94% increase, with 1472 new patients against the previous year's 1099.
Google Ads' Performance Max campaigns to specifically target our direct mail remarketing audiences across various channels.
USPS Informed Delivery to email direct mail recipients, driving them to custom landing pages. This enabled us to track users, serving these visitors with remarketing ads.
We crafted high-quality creative for each location every month, deploying procedure-specific direct mailers in those areas and directing potential patients to custom landing pages.
Utilizing custom photography and our proprietary dental shot list, we meticulously curated a visually compelling collection of images of Hilltown Dental's unique practice.
Web design with Webflow's latest framework to deliver a high-converting website, incorporating the most up-to-date SEO best practices to ensure Google rankings and user experience.
Our targeted Google Ads strategy emphasized their proximity to Schnucks Chesterfield, a popular 24-hour grocery store, effectively capturing local patients and yielding a 19% conversion rate!
We created local-ranking dental implant pages. Google "dental implants sunny isles", "dentist sunny isles" or countless others and Dr. George ranks 1-1.
We utilized Google's audience remarketing feature to target SEO visitors resulting in a significant increase in conversion rates.
We ran video ads using a dental implant case study video to draw people into the funnel for dental implants, all-on-4, dentures, and Full Mouth cases.
We ran Google’s Performance Max to target local customers who had visited local Google My Business pages for Starbucks, Chick-fil-A, and The Apple Store.
We developed three remarketing sets that featured patient specials, driving them to the office.
Once the campaign started generating quality leads we build an automation funnel.
We found gaps in their local competition’s strategy, and use device bidding with time of day scripts to create custom bid modifiers resulting in >28% conversion rate on Google Ads.
Embedded a custom reputation widget into their marketing funnel to help them achieve over 600 reviews on Google.
We created a recurring workflow to download a list of their overdue patients and send personalized direct mail customized by procedure.
"I cannot say enough good things about Dental Marketing! I have worked with advertising and web companies of all sizes, and this has by far been the most pleasant and productive relationship I've had. They are not here to just spend your money, they truly want to see you get a ROI on any dollar that you spend! In fact, there have been instances where they told me to save the money and not spend it!
Absolutely recommend them if you are looking for a new website, photo/video shoot, SEO, or beyond. They take the time to listen to each office's specific needs and goals, and then help us implement a solid strategy for success."
Make you look good, with a beautiful/hip photos & modern
website.
Sales funnels can bring in a $5k patient in one month.
Customer-centric copy based on the intent of the potential customer NOT procedure.
