5-C Method (Digital & Video)
Case Study
Specialty Dentist #1 on Google for Big Cases
Google "dental implants sunny isles", "dentist sunny isles" or countless other variations and Dr. George ranks 1-1 which results in quality consultations and new patients.
We created custom dental implant videos that showcased the patient experience from start to finish. By leveraging Google's YouTube platform for our video ads, we were able to reach a highly targeted audience who were actively searching for dental implant information.
Combining the free SEO with our video ads… we used Google Tag Manager to track and cookie all visitors generated by our SEO to create highly-targeted remarketing audiences…we then served these audiences with targeted Video Ads. This approach helped to create a high-converting flywheel, as we were able to continually nurture leads and turn them into happy dental implant patients.
Google Ads' Performance Max campaigns to specifically target our direct mail remarketing audiences across various channels.
USPS Informed Delivery to email direct mail recipients, driving them to custom landing pages. This enabled us to track users, serving these visitors with remarketing ads.
We crafted high-quality creative for each location every month, deploying procedure-specific direct mailers in those areas and directing potential patients to custom landing pages.
Utilizing custom photography and our proprietary dental shot list, we meticulously curated a visually compelling collection of images of Hilltown Dental's unique practice.
Web design with Webflow's latest framework to deliver a high-converting website, incorporating the most up-to-date SEO best practices to ensure Google rankings and user experience.
Our targeted Google Ads strategy emphasized their proximity to Schnucks Chesterfield, a popular 24-hour grocery store, effectively capturing local patients and yielding a 19% conversion rate!
We created local-ranking dental implant pages. Google "dental implants sunny isles", "dentist sunny isles" or countless others and Dr. George ranks 1-1.
We utilized Google's audience remarketing feature to target SEO visitors resulting in a significant increase in conversion rates.
We ran video ads using a dental implant case study video to draw people into the funnel for dental implants, all-on-4, dentures, and Full Mouth cases.
We ran Google’s Performance Max to target local customers who had visited local Google My Business pages for Starbucks, Chick-fil-A, and The Apple Store.
We developed three remarketing sets that featured patient specials, driving them to the office.
Once the campaign started generating quality leads we build an automation funnel.
We found gaps in their local competition’s strategy, and use device bidding with time of day scripts to create custom bid modifiers resulting in >28% conversion rate on Google Ads.
Embedded a custom reputation widget into their marketing funnel to help them achieve over 600 reviews on Google.
We created a recurring workflow to download a list of their overdue patients and send personalized direct mail customized by procedure.
"Before we started with them, we had no plan for online advertising. A friend recommended them because they were doing great in their practice. It has been an amazing journey.
The team is amazing, they return our calls fast and answer our emails literally in minutes."
Make you look good, with a beautiful/hip photos & modern
website.
Sales funnels can bring in a $5k patient in one month.
Customer-centric copy based on the intent of the potential customer NOT procedure.
