Discover how direct mail campaigns bring real results and more patients into your practice.
Direct mail is making a comeback—and it's especially effective for dental practices. With a targeted approach, direct mail can help you attract new patients who might not see your online ads. In just nine months, a dental practice in North Florida generated over $446,521 in production value through a well-planned direct mail campaign.
According to a recent article on DentistryIQ, “Most dental practices underestimate the value of new patients and miss the potential growth direct mail can bring.” DentistryIQ article link
Here’s how direct mail for dentists can help boost your practice’s growth.
Case Study: $446,521 Generated in 9 Months
Let’s break down the success of this campaign:
- Total Mailers Sent: 85,000 (10,000 each month from January to September)
- Total Calls: 287
- Patients Booked: 74
- Conversion Rate: 25.7%
- Total Production Value: $446,521
Each mailer was designed to attract local patients, and the results spoke for themselves. The investment in the campaign totaled $41,650, bringing an exceptional return on investment.
Tracking Your ROI
One common issue dentists face is not properly tracking the return on investment (ROI) for direct mail campaigns. Often, patients who received a mailer may search for your practice online before booking. If your system tracks this as an “organic search” instead of a direct mail result, you may not see the full success of the campaign.
Solution: Try patient matching. Download a list of all new patients since the start of your campaign, then match these patients against the addresses you mailed to. This will help you understand how many new patients truly came from the mailer.
A Patient's Value Grows Over Time
It’s important to measure the value of a new patient over their first year. With consistent follow-up, many patients who respond to direct mail will stay and bring even more long-term value to your practice. According to industry metrics, 50% of your direct mail performance will come within the first month, and the remaining 50% will show results over the next year.
The Success Story: Independent Practice Generates $6 Million
For example, the Cambridge Dental Group used a combination of direct mail and online marketing to become a leader in their area. Read the full case study here.
Ready to see how direct mail could bring new patients into your practice?
Schedule a call with our team for a FREE Marketing Analysis to find out where your practice stands. With just your address and website, we’ll provide a custom report on how you can grow.
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Direct mail works. Let’s help you make it work for you.
