In the last 90 days, a staggering 84.2% of clicks in our Google Ads campaigns came from mobile devices. That's a huge portion of potential patients engaging with your dental ads on their phones. If your Google Ads and landing pages aren’t optimized for mobile, you could be missing out on valuable new patients.
In this blog, we’ll discuss mobile device ad optimizations and share actionable tips to ensure your practice is fully equipped to thrive in a mobile-first world.
Why Mobile Optimization Matters
With over 84% of clicks coming from mobile devices in recent campaigns, it's clear that most patients are searching for dental services on their phones. This trend will only continue as more people rely on their smartphones for everyday tasks, including booking appointments and finding local services.
To ensure your practice stands out, your Google Ads campaigns and landing pages need to be laser-focused on mobile optimization.
Mobile Ads: Get Your Practice in Front of the Right Audience
When it comes to mobile device ad optimizations, it’s important to create ads that speak to mobile users' needs. Use concise, clear language and ad extensions like click-to-call, location, and sitelinks. These additions make it easier for users to take action right from their mobile devices.
Key Tips for Mobile Google Ads:
- Use mobile-preferred ads: Tailor your ad copy specifically for mobile screens, keeping it short and to the point.
- Utilize ad extensions: Make it easy for patients to contact your practice or find your location with one tap.
- Monitor mobile bid adjustments: Ensure your budget prioritizes mobile traffic by adjusting your bids based on device performance.
One of our clients, Dental Whale Practice Group, utilized our mobile-first approach and saw significant success—adding 1,000 new patients in just 90 days. By optimizing their Google Ads for mobile, they reached more local patients right where they were searching: on their phones. You can read their full story here.
Landing Pages That Convert: Mobile-Friendly Best Practices
Even the most compelling mobile ads can fall flat if your landing page isn’t optimized. Here’s where mobile device ad optimizations can make or break your campaign. Patients need to quickly navigate your page, find the information they need, and book an appointment seamlessly.
Landing Page Tips:
- Keep it simple and fast: Ensure your site loads in 3 seconds or less. Google penalizes slow-loading pages, and users are quick to abandon them.
- Mobile-friendly design: Use large buttons, simple forms, and easy-to-read fonts. A cluttered page will frustrate users and reduce conversions.
- Optimize for an 8th-grade reading level: Avoid complex jargon. Instead, use patient-friendly language that’s easy to understand, ensuring they know exactly what steps to take next.
The 5-C Method Guarantee: We Have Your Back
At DentalMarketing.com, we believe in delivering results. We’ve developed the 5-C Method to ensure your practice gets the attention and patients it deserves. Our guarantee? If after 90 days of going live with your site, funnels, and automation, you haven’t averaged 30 leads per month, we’ll give you a free month of marketing services.
Because if you’re not getting the results you deserve, we’ll get you back to profitability before you leave us.
Ready to Optimize Your Google Ads for Mobile?
The dental industry is more competitive than ever, and patients are searching on their mobile devices. By focusing on mobile device ad optimizations, you can connect with more local patients and grow your practice.
At DentalMarketing.com, we’re here to help you capture that mobile traffic and turn clicks into appointments. Schedule a call with our team today at 1-855-980-0091 to learn how we can help you thrive in the mobile-first world. Don’t forget to check out our case studies to see how we’ve helped practices like yours achieve great results here.
