Our in-house data scientist (Rudik) has analyzed hundreds of dental practice ad campaign metrics to pinpoint the most effective days and times for Google Ads. This isn't just about managing budgets; it's about smart, data-driven customization for every client we work with.
We Analyzed Hundreds of Dental Practice’s Campaign Data
The primary objective of this analysis was to analyze the ad schedules of our 100’s of existing dental practices on Google Ads, aiming to gain insights into the days and times that generate the most interest, engagement, and conversions.
The Data Analysis Process
We conducted a thorough analysis of Dental Marketing Google Ads data spanning from January 1st, 2022, to November 30th, 2023. Using the Google Ads API and Python, we collected and organized key metrics such as clicks, conversions, impressions, and costs. Our initial focus was on hourly data, leading to a comprehensive dataset containing 1,923,527 unique rows, stored in Google BigQuery.
What does this mean for your practice? The heart of our analysis centered on determining the best schedules based on cost per conversion and conversion rate metrics. We also considered factors like day of the week, month, and even hour.
In-Depth Analysis of Weekday and Monthly Google Ads Performance
Our data scientist's comprehensive analysis has unveiled insightful trends in Google Ads performance based on days of the week and months of the year. This data is crucial for fine-tuning your campaigns for optimal results.
Weekly Trends
- Mondays: The week starts strong with the best overall performance.
- Fridays: Notably, the cost per conversion is the lowest on Fridays, making it an efficient day for budget-friendly campaigns.
- Tuesdays: Show a higher cost per conversion, suggesting careful budget allocation.
- Thursdays: Experience the lowest conversion rates, calling for strategic adjustments.
Monthly Insights
- December: A golden month with the lowest cost per conversion and highest conversion rates, ideal for aggressive marketing.
- July: Presents challenges with the highest costs and lowest rates, requiring a more cautious approach.
Hourly Metrics
- Business hours see a spike in cost per conversion, particularly between 5-6 PM.
- Early mornings (8-11 AM) offer more cost-effective opportunities.
Leveraging Data for Strategic Planning
This analysis contributed to establishing new benchmarks for conversion rates based on days of the week and business hours. Now, we can use this data to conduct audits, adjust bids, and create dynamic ad schedules. Imagine being able to input your specific details to receive optimal schedule configurations based on historical data. Our model provides a helpful tool for refining your ad strategy.
Actionable Strategies for Dental Practices
- Ad Schedule Optimization: Adjust your ad schedules based on our insights, focusing on the times when patients are most likely searching for dental services.
- Targeting Early-Week Opportunities: Launch major campaigns earlier in the week when competition is lower, maximizing your ad visibility.
- Regular Campaign Analysis: Continuously monitor and adjust your campaigns based on performance data to maintain their effectiveness.
In Conclusion…. The Best Days and Times for Dental Practices’ to Run Google Ads are:
Mondays and Fridays stand out as the most effective days for running Google Ads in dental practices, with Mondays offering the best overall performance and Fridays providing the lowest cost per conversion; additionally, early mornings (8-11 AM) present more cost-effective opportunities, while business hours, especially between 5-6 PM, see a spike in cost per conversion. December is the ideal month for aggressive marketing due to its low costs and high conversion rates, contrasting with July which demands a cautious approach with its higher costs and lower conversion rates.
Book a Call With DentalMarketing.com
Leverage the power of an in-house data scientist to improve your dental marketing. At DentalMarketing.com, we blend advanced data science with the latest digital marketing. Schedule a call with us today!
