Staying on top of Google Ads changes is key for attracting new patients to your dental practice. In 2025, three updates can make all the difference in reaching local patients looking for care.
Focusing on these days and times, along with targeted locations and high-value conversions, will help make your marketing budget go further.
Here’s how to make the most of these changes:
1. Set Location Targeting to Match Your Best Dental Patient Zip Codes
One of the simplest ways to improve your ads’ impact is to aim them at the right locations. Look at your patient list, especially those in top zip codes with high first-year values, and target your ads there. Avoid areas that may be too far or across major highways, as patients from these zones might be less likely to visit your practice.
Tip: Targeting only your high-value zip codes can stretch your marketing dollars, bringing in patients who are most likely to schedule appointments.
2. Edit Time of Day to Run Ads When Patients Are Most Likely to Engage
Timing is key. Mondays bring the highest conversion rates, and Fridays have the lowest cost per patient sign-up. Setting your ads to run during specific times—especially early in the day, around 8 to 11 AM—can bring better results while lowering costs.
Data Insight: “Mondays give the best ad performance, with early morning hours offering a cost-effective boost.”
Tip: Here’s a link to a study we did with our in-house data scientists showing the best days and times to run ads in your strategy. We've tested it so you don't have to!
3. Set Higher Values for Your Conversion Events to Drive More Calls
Calls tend to be more valuable than form fills for many practices. You can tell Google Ads to prioritize conversions that matter to you by assigning a higher value to calls—say $100 for a call, versus $5 for a form fill. This lets Google’s AI focus on bringing you the conversions that drive your business.
By setting your ads to aim for these high-value calls, you can boost new patient bookings with the same budget.
Case Study Spotlight: Cambridge Dental Group
Using these three strategies, Cambridge Dental Group attracted hundreds of new patients and brought in an extra $6 million. Focusing on location, timing, and high-value calls helped them maximize results.
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