As a dentist or practice owner, you’ve probably noticed the seasonal ebb and flow in patient interest. But here’s a trend that might surprise you: Invisalign treatments during summer months have seen a significant uptick. In fact, during July 2024, our data shows a 31.51% increase in conversions from Google Ads compared to June 2024. If you’re wondering how to capitalize on this trend, you’re in the right place.
The Summer Invisalign Surge: What’s Behind It?
Summer is synonymous with vacations, weddings, and reunions—events where people want to look their best. Many potential patients see summer as the perfect time to start their journey toward a straighter smile with Invisalign. With more flexible schedules during the summer, patients have more time to visit your practice and begin treatments.
“The demand for Invisalign treatments during summer months isn’t just a fluke; it’s an opportunity.”
This seasonal increase is an opportunity for your practice to grow, but only if you know how to attract and convert these potential patients effectively.
How to Attract More Patients for Invisalign During Summer
To make the most of this trend, here are some actionable tips:
- Highlight the Convenience and Aesthetics of Invisalignsome text
- Invisalign offers a clear, nearly invisible way to straighten teeth. Emphasize this benefit in your ads, particularly for summer events where patients want to look their best.
- Leverage Financial Optionssome text
- Many patients are hesitant about the cost of Invisalign. Make sure your Google Ads and other marketing materials highlight any financing options or payment plans available. This can make the treatment more accessible and appealing.
- Run Targeted Google Ads Campaignssome text
- Optimize your Google Ads for Invisalign treatments during summer months. Use keywords like “Invisalign Summer Special” or “Straighter Teeth by Fall” to capture the seasonal interest. Ensure your ads direct potential patients to a landing page that clearly outlines the benefits of starting Invisalign in the summer.
- Offer a Summer-Only Promotionsome text
- Create urgency by offering a limited-time summer promotion. This could be a discount on the initial consultation or a special price on the treatment plan if they start during the summer months.
- Use Social Proof and Success Storiessome text
- Share testimonials and before-and-after photos from patients who started Invisalign during the summer. Real-life success stories can be powerful motivators for new patients.
Best Practices for Google Ads to Boost Invisalign Consults
When setting up your Google Ads campaigns, keep these best practices in mind:
- Focus on High-Intent Keywords: Use keywords related to Invisalign treatments during summer months to target patients who are ready to make a decision. This can include phrases like “Invisalign consultation near me” or “Invisalign summer deals.”
- Highlight Financing Options: Include clear information about payment plans or special financing in your ad copy. This not only attracts more clicks but also reassures patients that Invisalign is within their reach.
- Use a Dedicated Landing Page: Ensure that your ads link to a landing page specifically designed for Invisalign consultations. This page should have a strong call to action, easy-to-read content, and information about your summer promotions.
- Monitor and Adjust: Track the performance of your ads and make adjustments as needed. If you see certain keywords or ads performing better, focus your budget on those for maximum ROI.
Case Study: Sunny Dental of Sunny Isles
Consider the success of Sunny Dental of Sunny Isles, which became the #1 specialty dentist on Google for big cases like Invisalign treatments. By leveraging targeted Google Ads campaigns, they attracted high-quality leads and converted them into loyal patients. This success didn’t happen overnight—it was the result of strategic planning, consistent monitoring, and a deep understanding of what their patients needed.
Read the case study here.
Why the 5-C Method is Key to Your Success
At Dental Marketing, we believe in our 5-C Method so strongly that we offer a guarantee. We’re committed to helping you score a big win. If, after 90 days of going live with your site, funnels, and automation, you haven’t averaged 30 leads per month, we’ll give you a free month of our marketing services. Why? Because if you’re not getting the results you deserve, then the least we can do is get you back to profitability before you leave us.
Ready to Grow Your Practice This Summer?
The summer surge in Invisalign consults is a golden opportunity for your practice. By implementing the strategies outlined above, you can attract more patients and ensure your practice thrives during these peak months.
Let’s make this summer your most successful yet! Schedule a call with our team today at 1-855-980-0091 or visit our website to learn more about how we can help you grow your practice.
