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The Secret to Our Clients’ Success Is in the 5-C Method for Dental Marketing.
#1 Custom Photography
We ensure that every client we work with is connected with one of our professional photographers to do on-site photo shoots.
Sure, the internet is full of stock images we could use in your advertising and landing pages. But we’ve found that no stock images in the world can do a better job of selling your dental experience than professional shots of the real thing itself.
You’ve put a lot of thought, energy, and capital into making your practice one of a kind. We want to help you show it off. There’s no catfishing here—what your leads see, they get. And that, in turn, builds familiarity.
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NO Stock Photos
Corny stock photos are overused, they produce low click-through rates and result in lower conversion rates.
Exclusive Shot list
We've developed an exclusive shot list for dental practices. Our photos are conversion-focused so your website and ads are on point.
Real Photo Ads
Authentic photos are unique, they produce high click-through-rates and result in higher conversion rates.
#2 Customer Intent
Unlike our competitors who build marketing materials around dental procedures, we build funnels and drive traffic based on the intent of the potential customer. We’ve done our research and we understand the needs of your ideal patients.
They aren’t looking for “CEREC”. They’re looking to “fix a broken tooth” and they want to “replace a cracked tooth." By reframing your lead generation funnels with a customer-centric focus, we’re able to attract leads that are better primed for appointment booking and spending money in your dental practice.
Procedure Focused
Procedure focused advertising costs more, has low search volume, and results in a high cost per conversion.
Solution Focused
Solution-focused advertising is where patient relationships take center stage!
Customer Intent Focused
Customer intent-focused advertising costs less, has a high search volume, and results in a low cost per conversion. Winning!
#3 Clicks to Landing Pages
Landing pages with clickable call-to-actions and copy that have gone through a/b testing = unreal results.
Each of our service pages is structured as a stand-alone experience. (Headlines, offers, FAQs, etc.) We build procedure specific sales funnels that can bring in a $4k-$50k patient in just one month.
Clear Headlines
Great landing page should have a headline that quickly and effectively communicates the main procedure of the product or service being offered.
High-converting Copy
Our landing pages provide visitors with the information they need to make a decision and should include persuasive content that convinces visitors to book the procedure.
Strong Call-To-Action
The call-to-action should be easy to find and understand, and should motivate patients to take the next step.
#4 Conversion Optimization
It’s completely normal for ads to fatigue or get stale. Even high-performing copy, images, and videos need tweaking after your audience has seen them for a while. We address ad fatigue proactively, ensuring it doesn't become a costly problem. Our in-house data scientist plays a crucial role in this process, analyzing vast datasets from hundreds of dentists nationwide to identify trends and optimize ad schedules for peak performance.
Using advanced machine learning models, we continually refine our strategies to improve conversion rates and draw your ideal customers in. We test your ads every week, leveraging insights from our data scientist to optimize ad schedules. This approach ensures constant improvement in conversion rates and maximizes your return on investment.
You can read more about our process here.
Website Heatmaps
We generate heat maps automatically for all your pages. We see where people click, what they ignore, and how far they scroll.
High-converting Websites
We build the latest generation websites with proven UX from over 100k visits across mobile and desktop. All sites are created using Webflow.
Website Recordings
We watch how patients use your site. We explore what's working, learn what needs to be improved, and test out new ideas.
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#5 Cultivate Leads
If getting hot leads is difficult, getting them to actually show up is darn near impossible. That’s why our 5-C Method for dental marketing not only has the potential to fill your appointment book with hot leads but it’s also designed to ensure that they’ll show up when they book.
We’ve invested in online automation—one that integrates with most PMS—so that we can go above and beyond booking clients. Our software sets up appointment reminders via email and sends SMS reminders to close the gap and get leads to actually show up.
Email Drip Campaigns
We get high-value prospects into your funnel. Cultivate leads and convert them to booked patients with lead-nurturing campaigns.
Reputation Management
Become the highest-rated dentist in your area, improve the patient experience, and increase retention with our tool build for dental practices.
Online Booking
Our real-time online scheduling platform helps you close the loop on all of your marketing efforts by connecting with potential patients wherever they’re finding you.
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We Offer a Bonus “C” That We Know a Lot of Our Competitors Are Afraid to Commit To.
Collaboration
As well as we know this industry, no one will ever know your unique business as well as you do. That’s why we use Pastel—a marketing collaboration software that allows our clients to be part of the creative process with us. And it doesn’t matter if you have sparks of creativity in the middle of the night, we work side by side with you to deliver unlimited ads, promos, and services we’ll advertise for you.
And you don’t pay a penny more. Over-delivering on your sparks of genius is included in our service.
Collaborate on All Your Marketing
Give visual feedback directly on your website or landing page with any device on the browser.
Dedicated Account Managers
With DentalMarketing.com, you have dedicated account managers to provide insights, suggestions, campaign performance and more.
Move Faster on Your Marketing Goals
Spend less time collecting and organizing feedback. Our tools make it easy to keep track of what's been done, what still needs to be done so you get creatives launched faster.
We’re So Confident in
Our 5-C Method We
Offer a Guarantee.
You read that right. We’re willing to spend money to help you break even or even leave in the black so that you’re in a better position than when you started with us regardless of the success of your campaign.
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