5-C Method (Digital & Mail)
Case Study
Independent Practice Generates $6 Million
Cambridge Dental Group, based in Dearborn Heights, Michigan, reached out to us to revamp their digital marketing and direct mail campaigns. Their online presence was falling short of generating desired results, and they struggled to maintain a steady patient flow. We started by overhauling their Google Ads campaign and discovered an untapped bidding strategy (Device Bid + Time of day /scripts) that boosted their conversion rate by an impressive 28%. Our next focus was to redevelop their website… mainly their first visit page…with our latest-generation site this quickly became the highest converting page on their site.
For direct mail campaigns, we created a workflow to download overdue patients by procedure (>60) and send customized mail pieces targeting overdue patients. This resulted in a significant increase in appointment rates, and the results spoke for themselves. With our 5-C Method approach, Cambridge Dental Group now generates over $6 million in revenue, attracting over 160 new patients every month. Our energetic and unique method has made them one of the most successful dental practices in the Dearborn Heights area.
Google Ads' Performance Max campaigns to specifically target our direct mail remarketing audiences across various channels.
USPS Informed Delivery to email direct mail recipients, driving them to custom landing pages. This enabled us to track users, serving these visitors with remarketing ads.
We crafted high-quality creative for each location every month, deploying procedure-specific direct mailers in those areas and directing potential patients to custom landing pages.
Utilizing custom photography and our proprietary dental shot list, we meticulously curated a visually compelling collection of images of Hilltown Dental's unique practice.
Web design with Webflow's latest framework to deliver a high-converting website, incorporating the most up-to-date SEO best practices to ensure Google rankings and user experience.
Our targeted Google Ads strategy emphasized their proximity to Schnucks Chesterfield, a popular 24-hour grocery store, effectively capturing local patients and yielding a 19% conversion rate!
We created local-ranking dental implant pages. Google "dental implants sunny isles", "dentist sunny isles" or countless others and Dr. George ranks 1-1.
We utilized Google's audience remarketing feature to target SEO visitors resulting in a significant increase in conversion rates.
We ran video ads using a dental implant case study video to draw people into the funnel for dental implants, all-on-4, dentures, and Full Mouth cases.
We ran Google’s Performance Max to target local customers who had visited local Google My Business pages for Starbucks, Chick-fil-A, and The Apple Store.
We developed three remarketing sets that featured patient specials, driving them to the office.
Once the campaign started generating quality leads we build an automation funnel.
We found gaps in their local competition’s strategy, and use device bidding with time of day scripts to create custom bid modifiers resulting in >28% conversion rate on Google Ads.
Embedded a custom reputation widget into their marketing funnel to help them achieve over 600 reviews on Google.
We created a recurring workflow to download a list of their overdue patients and send personalized direct mail customized by procedure.
"I decided to use DentalMarketing.com to grow and get more patients. We got started with their marketing solution and that helped us double our new patients.
I really like their dashboard features. I can go on there in real-time and see how many new patients we’ve gotten. I am very happy with them and recommend them.
I am doing a lot more dentistry and less marketing!"
Make you look good, with a beautiful/hip photos & modern
website.
Sales funnels can bring in a $5k patient in one month.
Customer-centric copy based on the intent of the potential customer NOT procedure.
