5-C Method (Digital & Mail)
Case Study
Hilltown Dental
At Dentalmarketing.com, we take pride in our comprehensive onboarding experience tailored to understand the uniqueness of your practice. With over 300 questions and personalized one-on-one calls, we delve deep into the specifics of your dental office to ensure we capture the essence of your brand.
Our process emphasizes personalization, even down to the smallest details. We ask questions about nearby landmarks, ensuring we leverage these local connections in our marketing campaigns. By incorporating these elements, we make your practice stand out and resonate with your target audience.
When we collaborated with Hilltown Dental, a practice run by two passionate dentists, we knew it was crucial to showcase their loving office culture and stunning facility. Our lead copywriter worked diligently to ensure all photography and content perfectly represented their office atmosphere and aesthetic. As Dr. Bruening attests, "They were able to build a website that was custom to our needs as a dental practice," demonstrating the impact of our meticulous approach to dental marketing.
Google Ads' Performance Max campaigns to specifically target our direct mail remarketing audiences across various channels.
USPS Informed Delivery to email direct mail recipients, driving them to custom landing pages. This enabled us to track users, serving these visitors with remarketing ads.
We crafted high-quality creative for each location every month, deploying procedure-specific direct mailers in those areas and directing potential patients to custom landing pages.
Utilizing custom photography and our proprietary dental shot list, we meticulously curated a visually compelling collection of images of Hilltown Dental's unique practice.
Web design with Webflow's latest framework to deliver a high-converting website, incorporating the most up-to-date SEO best practices to ensure Google rankings and user experience.
Our targeted Google Ads strategy emphasized their proximity to Schnucks Chesterfield, a popular 24-hour grocery store, effectively capturing local patients and yielding a 19% conversion rate!
We created local-ranking dental implant pages. Google "dental implants sunny isles", "dentist sunny isles" or countless others and Dr. George ranks 1-1.
We utilized Google's audience remarketing feature to target SEO visitors resulting in a significant increase in conversion rates.
We ran video ads using a dental implant case study video to draw people into the funnel for dental implants, all-on-4, dentures, and Full Mouth cases.
We ran Google’s Performance Max to target local customers who had visited local Google My Business pages for Starbucks, Chick-fil-A, and The Apple Store.
We developed three remarketing sets that featured patient specials, driving them to the office.
Once the campaign started generating quality leads we build an automation funnel.
We found gaps in their local competition’s strategy, and use device bidding with time of day scripts to create custom bid modifiers resulting in >28% conversion rate on Google Ads.
Embedded a custom reputation widget into their marketing funnel to help them achieve over 600 reviews on Google.
We created a recurring workflow to download a list of their overdue patients and send personalized direct mail customized by procedure.
“They had me fill out an onboarding form which tells DentalMarketing.com what your practice values are, what you have to offer and how you want to convey yourselves to the public. I appreciate working with them and I recommend them to everyone."
Make you look good, with a beautiful/hip photos & modern
website.
Sales funnels can bring in a $5k patient in one month.
Customer-centric copy based on the intent of the potential customer NOT procedure.
