Get More Emergency Cases
Summer is a time for relaxation and fun, but it's also a peak season for dental emergencies. According to our data, 21% of the total conversions for the month of June came from dental emergencies. For dentists and practice owners, this presents a significant opportunity to attract new patients and grow your practice. However, capturing these urgent cases requires a strategic approach, especially in the current competitive climate. In this blog, we'll discuss best practices for using Google Ads to attract dental emergencies and help you maximize your patient intake this summer.
Understanding the Rise in Dental Emergencies
Dental emergencies can occur at any time, but they seem to spike during the summer months. Whether it's due to increased outdoor activities, sports, or travel, people are more prone to accidents that result in dental issues. As a dentist, it's crucial to be prepared and visible to those in need of immediate care.
Best Practices for Attracting Dental Emergencies with Google Ads
1. Target the Right Keywords
Focusing on the right keywords is essential for attracting patients searching for emergency dental care. Keywords like “emergency dentist near me”, “urgent dental care”, and “dental emergency near me” should be a part of your campaign. Make sure to incorporate our SEO focus keyword, “dental emergencies,” throughout your ad copies and landing pages to ensure you're reaching the right audience.
“Using targeted keywords ensures your ads appear when potential patients need help the most.”
2. Use Ad Extensions
Ad extensions can enhance your Google Ads by providing additional information and making your ads more appealing. Use call extensions to allow patients to contact you directly from the ad. Location extensions are also beneficial, helping patients find your practice quickly.
3. Highlight Your Unique Selling Points
Make sure your ads emphasize what sets your practice apart. Mention services like same-day appointments, advanced technology, or a convenient location. Highlight any unique services you offer for dental emergencies, such as IV sedation or painless procedures.
4. Offer Special Promotions
Promotions can be a great way to attract more patients during the summer. Consider offering a discount on initial emergency visits or free consultations. These incentives can make your practice more appealing to potential patients in urgent need of care.
5. Optimize Your Landing Pages
Your landing pages should be optimized to convert visitors into patients. Ensure they load quickly, are mobile-friendly, and provide all necessary information about your emergency services. Include clear calls to action, such as “Call Now for Immediate Assistance” or “Book Your Emergency Appointment Today”.
Case Study: Dental Whale Practice Group
One of our standout success stories is the Dental Whale Practice Group, which added 1,000 new patients in just 90 days. By implementing targeted Google Ads strategies and emphasizing their unique services, they were able to attract and convert a significant number of new patients. This case study illustrates the power of effective digital marketing in driving growth for dental practices.
Read our case study here to learn now.
The 5-C Method Guarantee
At Dental Marketing, we’re so confident in our 5-C Method that we offer a guarantee. We want to work with you and ensure you achieve your goals. If after 90 days of going live with your site, funnels, and automation you haven’t averaged 30 leads per month, we’ll give you a free month of our marketing services. Because if you’re not getting the results you deserve, then the least we can do is get you back to profitability before you leave us.
Get Set Up for Success
Attracting dental emergencies during the summer requires a strategic approach and effective use of Google Ads. By targeting the right keywords, using ad extensions, highlighting your unique selling points, offering special promotions, and optimizing your landing pages, you can ensure your practice stands out to those in urgent need.
For more insights on how to grow your practice and attract more patients, visit our blog and check out our case studies. Ready to take your dental practice to the next level? Schedule a call with our team today at 1-855-980-0091.
By following these best practices, you can effectively capture the surge in dental emergencies this summer and continue to grow your practice. Remember, we're here to support you every step of the way.
